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Volodymyr D.
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“The client is always right” is a popular phrase, but in website development it is often misunderstood. If you treat it as “do everything I said,” you’ll end up with a wishlist — not a website that helps a business.
The client is right when they want the website to deliver value: leads, sales, trust, and a clear presentation of the company. The client is right when they want quality, realistic timelines, transparent work, and a result that is worth the money.
And the client absolutely has the right to participate: discuss style, references, meaning, structure, priorities, texts, photos, and the offer for the target audience. In fact, without the client’s involvement it is harder to build a strong website — designers and developers are not mind readers.
But the client is not right when they ask for “features for the sake of features”: a rotating 3D logo, an intro splash screen, lots of banners, endless animations — if it doesn’t support the goal and makes the experience worse. Anything that slows the site down, distracts users, complicates navigation, or steals attention from the main action works against the business.
The client is also not right when they start teaching a specialist how to do the job instead of defining the outcome: what should be delivered and why. It’s just as harmful when new requirements keep appearing during the process and conceptually change the site structure or trigger a chain reaction of rework. Those are not “small edits” — that’s changing the project midstream.
That’s why the key to website design and development is active, reasonable client participation:
The formula is simple: the client is right about goals and meaning, and the studio is responsible for making those goals work in reality — through usability, structure, design, and technical quality.
